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UBHDS

InDesign
Branding


UBHDS
EN: Urban Heart Design Soul is a streetwear label reflecting a sense of unique and extravagant style with limited collections inspired in 80’s hip hop culture.

The logo and the compositions allude to the cassette boxes of the time (RUN DMC was the main reference), while the graphic elements recreates the context where the culture lived, such as graffiti and cassettes, complemented with extravagant colors and bright details with the use of foil.


ES: ​​​​​​​Urban Heart Design Soul es una marca de streetwear que refleja un sentido de estilo único y extravagante con colecciones limitadas inspiradas en la cultura hip hop de los 80’s.

El logo y las composiciones hacen alusión a las cajas de cassettes de la época (RUN DMC fue el referente principal), mientras que la gráfica de la marca recrea el ambiente en el que vivía la cultura, como el graffiti y los cassettes, complementado con colores extravagantes y detalles brillantes con el uso de foil.



T-shirt illustrations: Ana Cuna for UBHDS. 
Photos where t-shirts appear are just for illustrative purposes and are property of UBHDS.

UBHDS
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UBHDS

Urban Heart Design Soul is a streetwear label reflecting a sense of unique and extravagant style with limited collections inspired in 80’s hip ho Read More

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